Dear Washington State Wine Industry Colleagues,
Taste Washington Wine Month is officially here! Many local restaurants, retailers, hotels and wineries run promotions during the month to celebrate our state’s award-winning wine industry, don’t miss out on this opportunity to spread the word about Washington State wine!
The combined impact of this advertising campaign will generate more than 1.5 million gross impressions. All advertising will direct consumers to a dedicated website at www.washingtonwine.org/winemonth, where they can view offers from participating restaurants, retailers, hotels, and wineries. If you are planning any promotions in March,let us know here so that we can help drive traffic to your tasting room and encourage sales of Washington State wine*.
The Taste Washington Wine Month website will feature a live Tagboard for offers, promotions and events featuring participating businesses. The Tagboard will be a customized app that automatically aggregates social media from Twitter, Facebook, Instagram, Google+ and others in a single view, in real time. Users can easily view the promotions and conversations that are happening around Taste Washington Wine Month. Be included on the Tagboard by using the hashtag #WAWineMonth so that consumers can easily see how you’re participating.
If you don’t already have a promotion or event scheduled, this is the perfect time to put something together! What you offer is up to you, but some examples include:
The Washington State Wine team would like to help you promote your March Taste Washington Wine Month specials and events with our dedicated www.washingtonwine.org/winemonth website. We will be promoting Taste Washington Wine Month to encourage visits to local businesses through an unprecedented amount of print advertising, online advertising, point-of-purchase, social media and public relations efforts. A toolkit of all resources for Taste Washington Wine Month is available for your use. All downloads in the toolkit (including logos, POS, and more) can be found here!
For questions about Taste Washington Wine Month or to request more information about point-of-sale materials please contact Thomas Bobson at firstname.lastname@example.org.
The Washington State Wine Team
*Washington State Wine is not reimbursing wineries or tasting rooms for their discounted promotions, but our goal is to drive foot traffic into your establishments with advertising and promotion—all at no cost to you.